A Look Into Our SS22 Collection
It has reached the point in the year where we can say with full confidence that spring has sprung. Temperatures are warming, the sun shines for longer, and flowers are blooming yet again. Soon we’ll be putting away our heavier layers in favor of lighter ones. And, of course, with a new season comes a new collection. This spring we played with bright colors, eye-catching prints, and explored something new: embroidery.
Classic embroidery patterns are typically floral or botanical in nature. This made spring the perfect time to further develop ideas we’d been tentatively exploring in seasons past. Alongside a great team of artisans at Shahzadi Exports, an embroidery guild based in India, we developed 6 motifs. The resulting collection feels playful and fresh, just like the season for which it was designed.
Read on for an inside look at how we developed this season’s embroidery:
Inspired by a hand-applique technique called a Suffolk puff, we loved the way the stitching for this technique created volume and dimension. We started with quick mockups of flowers and gradually tweaked the scale until we reached something that felt plentiful and interesting.
The end result is something we love to pair with our Raina Jean in Washed Denim.
Our applique was inspired by Henri Matisse's paper cut-outs (think The Swimming Pool). Keeping in mind classic American quilting techniques, we arrived at an applique that feels delicate and charming–perfect for spring and summer.
Recalling Matisse's paper cut-outs, we were initially unsure of whether we liked it best as a print or solely as an applique. We had lots of fun finding a happy medium that allowed us to experiment with contrast and scale. Each squiggle is applied to cut fabric using a hand-operated machine.
Named after its resemblance to artwork found on teacups, this design is machine embroidered without a machine-made look. Throughout the development process, it was important that we create something that recalled the tradition of home sewing. We arrived at a design that feels true to our vision while still retaining a handmade sensibility.
Traditionally used in Indian textiles, Khadi is a soft unbleached cotton fabric. We liked its natural look and feel and wanted to give it an opportunity to shine. With an embellishment that was more paired-down, our stripes accomplish exactly this.
We hope you enjoy all of the styles, prints, and embroidery in this season’s collection as much as we loved designing them. If you’d like to know more about our embroidery or have questions about our styles, please feel free to contact us via our live chat on the site or by emailing firstname.lastname@example.org.